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A Primer on Agri-Food Marketing: Sector Profiles and Case Studies

This publication is a component of a Marketing Resource Toolkit designed to help producers improve their marketing skills. Table of Contents 1. Introduction 2. Marketing – A Definition 3. The Marketing Plan 4. Developing Your Marketing Plan: A Guide 5. Sector Profiles 6. Case Studies 7. Attachments: My Farmcentred Marketing Plan Workbook In addition, this publication presents an introductory profile of the marketing issues facing 12 agricultural commodities produced in Canada. It also presents seven marketing case studies of unique individuals who have successfully established or extended their farm businesses within the Canadian agri-food marketplace.

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